No promises.
Proven systems.

Cases from advertising accounts: e-commerce, real estate, services and local businesses.

Figures are rounded. Results depend on the product, market, budget, offer and sales process.
01 / E-COMMERCEUkraine

Ready-made curtains

20+ months of work
$15,689budget
5,161+purchases
≈$3.04estimated cost per purchase
1,161%ROAS
WHAT WE DID
  • Segmented demand by use case
  • Built a product catalog and dynamic retargeting
  • Guided people from the catalogue to consideration and purchase

Similar task: e-commerce with a catalogue and repeat demand.

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02 / LEAD GENERATIONEU · United Kingdom

Real estate in Cyprus

6+ months of work
€12,280budget
775+enquiries
€15.76cost per lead
179+qualified leads
WHAT WE DID
  • Separated investment, relocation and holiday audiences
  • Launched Meta instant forms with qualification
  • Scaled the strongest combinations by market

Similar task: real estate with distinct motivations and a long sales cycle.

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03 / E-COMMERCEUkraine

Tobacco products

12+ months of work
$112,500+budget
9,800+enquiries
$1.60cost per enquiry
476%ROAS
WHAT WE DID
  • Launched from scratch and increased budget gradually
  • Refreshed creatives without pausing active ad groups
  • Optimised the system toward confirmed sales

Similar task: a product business where volume and confirmed sales matter.

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05 / BEAUTY E-COMUkraine

Hair cosmetics

2+ years of work
$17,000+budget
12,000+enquiries
$1.40cost per enquiry
574%ROAS
WHAT WE DID
  • Separated cold, engaged and existing audiences
  • Built offers around quality and results
  • Directed primary traffic to Direct and added retargeting

Similar task: beauty e-commerce with repeat touchpoints and Direct.

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06 / LOCAL BUSINESSUnited States

HVAC systems

6+ months of work
$4,200+budget
515+enquiries
$8.20cost per lead
185+qualified leads
WHAT WE DID
  • Segmented demand by job type and urgency
  • Qualified enquiries before handoff to sales
  • Optimised toward quality rather than lead volume

Similar task: local services where urgency and enquiry quality matter.

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07 / REAL ESTATETurkey

Real estate in Turkey

7+ months of work
$9,700budget
3,469+enquiries
$2.80cost per lead
860+qualified leads
WHAT WE DID
  • Segmented demand by purchase objective and budget
  • Strengthened combinations with the best qualification rate
  • Scaled volume without losing control of lead cost

Similar task: real estate with qualification by goal and budget.

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08 / RESTAURANTSLocal promotion

Asian restaurant

10 months of work
$4,860+budget
+350%footfall
+500%delivery
2.5K+followers
WHAT WE DID
  • Segmented guests by ordering and visiting scenarios
  • Built offers around bestsellers and seasonal dishes
  • Connected food creatives, retargeting and repeat contact

Similar task: a local business driving visits and delivery.

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We look beyond cheap clicks
to the path to revenue.

For lead generation, we measure cost and the share of qualified leads. For e-commerce, purchases, revenue and ROAS. Without end-to-end analytics, we do not present an ad account as the whole business economics.

Want to understand which system fits your project?

We start with the task,
not a sales pitch.

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